What's New?

Hey there! Let me introduce myself.

I'm Armani Messner, and I founded this brand during quarantine in 2020—it’s hard to believe it’s been nearly five years! Creating a clothing brand that embodies optimism and a glass-half-full mindset has always been my dream, and I’m so grateful to share it with you. I’m deeply passionate about this brand, and I hope you love your shopping experience here.

A portion of all proceeds supports The JED Foundation, an organization dedicated to strengthening mental health, substance misuse, and suicide prevention programs in high schools and colleges. They empower young adults with the knowledge and resources to take care of themselves and support others.

The Daily Optimist is more than a brand—it’s a movement to inspire positivity and raise awareness for young adult mental health.

Please note: Orders may take 7-14 days to process, depending on the product. Thank you for your patience! All sales are FINAL, and returns are not accepted.

Be an Optimist!

xoxo

Armani Messner